Who wants a suite? Oracle, Salesforce.com, Adobe, every software vendor, that’s who

  photo: Shutterstock/Helder Almeida SUMMARY:Enterprise software companies, eager to soak up more of their customers’ IT budget are building out sales and marketing suites to do just that. Oracle’s intention to buy BigMachines, a provider of cloud-based sales automation services, fills in yet another box in the software giant’s application wish list. This deal, announced Wednesday and for ...

End of days? Oracle to announce pacts with Salesforce, NetSuite and (gasp!) Microsoft

SUMMARY:Oracle CEO Larry Ellison pre-announced new tech alliances with companies “like” Salesforce.com, Microsoft and NetSuite, with details expected to come Monday. Talk about strange bedfellows. Oracle CEO Larry Ellison signaled Thursday night that his company is about to announce an alliance with Salesforce.com and Netsuite, two companies founded by former Ellison lieutenants, but also with ...

Salesforce.com seeks more advertising, marketing revenue from social

This was posted originally on Gigaom. photo: Jordan Novet SUMMARY:By connecting its customer-relationship-management system with social-media monitoring and publishing tools it’s taken on in the past two years, Salesforce.com looks eager to become an advertising and marketing destination. At a glitzy Salesforce.com event in San Francisco on Tuesday, it became clear that the coming connection between customer-relationship ...