Who wants a suite? Oracle, Salesforce.com, Adobe, every software vendor, that’s who

  photo: Shutterstock/Helder Almeida SUMMARY:Enterprise software companies, eager to soak up more of their customers’ IT budget are building out sales and marketing suites to do just that. Oracle’s intention to buy BigMachines, a provider of cloud-based sales automation services, fills in yet another box in the software giant’s application wish list. This deal, announced Wednesday and for ...

A “hub and spoke” SEO content strategy

It’s common knowledge that the “long tail” is where the bulk of searches lie. However, connecting with users searching across the incredibly diverse web of search phrases can be a challenge. Solutions exist in the form of user generated content, content management systems and more. This post discusses an approach that I have used with ...

Understanding search intent

Understanding a visitor’s goals and responding with tailored ads and landing pages could transform your PPC campaigns – through higher click-through rates, lower bids and higher conversion rates. This post discusses 3 different types of search queries and suggests ways in which you can build them into your campaigns. Three types of searches Search queries ...

Salesforce.com seeks more advertising, marketing revenue from social

This was posted originally on Gigaom. photo: Jordan Novet SUMMARY:By connecting its customer-relationship-management system with social-media monitoring and publishing tools it’s taken on in the past two years, Salesforce.com looks eager to become an advertising and marketing destination. At a glitzy Salesforce.com event in San Francisco on Tuesday, it became clear that the coming connection between customer-relationship ...