A “hub and spoke” SEO content strategy

It’s common knowledge that the “long tail” is where the bulk of searches lie. However, connecting with users searching across the incredibly diverse web of search phrases can be a challenge. Solutions exist in the form of user generated content, content management systems and more. This post discusses an approach that I have used with ...

Understanding search intent

Understanding a visitor’s goals and responding with tailored ads and landing pages could transform your PPC campaigns – through higher click-through rates, lower bids and higher conversion rates. This post discusses 3 different types of search queries and suggests ways in which you can build them into your campaigns. Three types of searches Search queries ...

10 Helpful Tips for Content Marketing

In the last 12 months we have seen a major shift in SEO because of the recent Google Penguin Update on April 24, 2012. More and more we are hearing about Content marketing and helpful tips on writing good content rather than stuffing your website with just random articles or blog posts that really have ...